Ali’s experience covers the international hospitality sector with a focus of hotels, fitness, retail and retirement living.
She has been awarded:
• Business Woman Of The Year, Retail and Consumer 2017 – First Women Award
• Building Customer Relationships 2017 – Marketing Society Excellence Award
• Turnaround Of The Decade Award 2017 – TRI Award
She has a proven track record in diagnosing issues, helping businesses understand what great looks like for them, and set out a path to maximise both people and commercial acceleration, for transformational growth.
She has held senior leadership positions in Strategic Planning, Marketing, Sales and Revenue Optimisation at Hilton, InterContinental Hotels Group, Premier Inn, Fitness First, Royal Mail, PegasusLife.
Her last corporate role was as Chief Commercial Officer for a private equity company. Her experience is broad and deep, and has helped stagnating clients turnaround businesses, find new and steady revenue streams, generate millions of additional income and put millions on their profit margins.
Ali enjoys making a difference and adding value to the business world, it is a natural ‘next step’ to start her own business growth consultancy.