Brian Bennett

Brian has over 40 years of business expertise gained in the automotive, finance and corporate training industries.

Five years as Group Fleet Manager for a major motor dealer group managing a team of 18 selling over 4000 cars and vans per year to business and leasing customers.

Twelve years running a training and development consultancy working with a wide range of clients across a number of industries including; automotive; construction; telecoms; agriculture; energy; rail; defence and healthcare. His work took him across the UK and to Africa and the Middle East. He designed and delivered leadership and management training, ran assessment and development centres, provided recruitment consultancy and was a visiting tutor at Loughborough University School of Business and Economics. He worked with directors and senior teams, facilitating strategy workshops and providing support with executive coaching programmes.

Ten years as a business development manager for Ford Motor Company supporting dealer fleet and B2B operations and negotiating contracts with fleet buyers.

Fourteen years in asset finance during which he developed his understanding of business operations and financial management which enabled him to structure and agree funding packages.

He has an MSc Retail Automotive Management from Loughborough University where studied part time whilst working for Ford and graduated with a Distinction in 2003.

Brian describes himself as, “a confident introvert and my coaching style is thoughtful and considered. I allow individuals and teams time to develop their awareness of situations and the possible solutions. I help them to develop their plans and practise how they can take action. Through doing this they embed the behaviours required to sustain the essential business improvements. The key aspect of my coaching is that I provide a balance of challenge and support; one without the other does not produce the best results.”



Brian Bennett

Brian Bennett

Business Coach

Automotive and Finance

North Team


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