Here is a guide to some basic things that can quickly help you to use LinkedIn to build your personal and business brand and do more business. As easy as 1, 2, 3.
1. Get your Profile right.
Have an up to date professional profile picture (not in a pub or club)
Make your profile reflect what you are trying to do – are you using Linkedin to let the world know you are looking for a new job or are you using it to build your business. Make sure your profile doesn’t confuse those viewing it
Get and give testimonials – that’s one of the key things people look at before engaging with you
2. Get Connections.
Think of Linkedin as your own marketing database – you connect with who you want – you are in control – But once you have your profile sorted gaining connections is key – so dust off that pile of old business cards and send invitations, Look down the list that Linkedin gives you and connect to people you know. When you meet with new people, follow up by sending them an invitation ( if you haven’t already done it before the meeting to find out more about them) If you are looking at a particular sector – look for people in that area and link with them.
Whenever possible send a personal message with a request – you will get better take up if you do.
3. Post and Comment
Ok, you have a profile and connections now post. You might start by sharing others posts, commenting or liking first then write your own posts.
Post content that is interesting to others – use pictures not just words to get more likes – so snap away at networking events and tell me people where you are. If you see something funny in your day take a picture and post it ( but keep it professional)
If you are looking for a certain sort of business or contact – ask your connections to help you, the chances are they will, especially if you have tried to help them and commented on their posts too.
Aim to go on Linkedin at least twice a day and take some action, posting, liking, sharing to build your presence.
There we go as easy as 1,2,3, of course there is much more Linkedin can do to help, Linkedin Premium can really step things up at a price and we haven’t even mentioned the algorithms that Linkedin uses to help get you the best feed from your connections and how you can work with this, or the use of messaging or notifications but hopefully you will have found this a good starter
For further information and to book a personal review of your LinkedIn profile and how you are using it please get in touch via LinkedIn